Cadillac has announced a partnership with Tommy Hilfiger for the 2026 Formula 1 season, emphasizing its American identity. The multi-year agreement includes apparel sponsorship and lifestyle branding. Tommy Hilfiger expressed excitement for the collaboration, highlighting their shared vision for American motorsport. Cadillac and Tommy Hilfiger aim to honor F1’s heritage while driving innovation and pushing boundaries. The partnership will showcase official team wear and fan collections globally. This collaboration signifies Cadillac’s unique brand identity in the F1 landscape and their commitment to shaping the sport’s future.
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